MILAN - FashionTV is at Mido, the leading international trade show for optics, optometry, and opthalmology, taking place every year in Milan, Italy. This is also the leading trade show for eyewear brands with new products and trends for eyewear being exhibited in that category every year. "Today the Mido is a great opportunity for marketing to show all the newness they will bring to the market. We are showing a special edition of Tom Ford," Maurizio Marcolin tells FashionTV. The brand is also showcasing a Roberto Cavalli line. Other eyewear brands on display include Miu Miu, Safilo Group, Yves St Laurent, and Prada. "The most important trend in terms of shape are the small pilot, the small round shape, like a small panthos frame. For this season, we introduce a lot of color,"says Massimo Zuccarelli, License Brand Creative Director.
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